REWARD PROGRAM DISCRIMINATION OF SINGLES AND POOR FAMILIES CONTINUES
(These thoughts are purely the blunt, no nonsense personal opinions of the author and are not intended to provide personal or financial advice).
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Previous blog post on March 10, 2016 (programs) described how rewards programs generally discriminate against singles and poor families. The example used was Sobeys/Safeway. The discrimination of these programs continues. This post describes another example involving Sobeys/Safeway.
The Sobeys/Safeway flyer from July 15 to 21, 2016 provides three items that are obtusely financially insensitive and discriminatory against singles and the poor.
One item was Breyer’s Classic Ice Cream where purchaser had to buy four 1.66 litre ice creams to get 50 bonus air miles. The second item was 6 roll Sponge Towels where purchaser had to buy two to get 50 bonus air miles. The third item was Lucerne Milk where purchaser had to buy two 4 litre jugs of milk to get 30 bonus air miles.
Just what are single persons or poor families with limited budgets supposed to do with two big jugs of milk that have short expiry dates? Just what are singles supposed to do with four 1.66 litres of ice cream when they have limited storage space in their tiny freezer compartments? At least the sponge towels don’t have an expiry date or a short shelf life.
Purchase of all three items would give 130 bonus air miles which is equivalent to almost $13 of free groceries.
It is socially, morally, ethically reprehensible and irresponsible for businesses that deal with one of the necessities of life (food) in Maslow’s hierarchy of needs to be only concerned about what “the market can bear” and “food sales are based on volume”. It is reprehensible and irresponsible to give the ability for one family unit, especially the middle class and wealthy, to benefit over others.
There already has been a comment online about this issue and the writer has given Sobeys one star out of five. Sobeys has made headlines about how difficult the amalgamation with Safeway has been. Financial and amalgamation problems should not cause businesses to put in ridiculous and discriminatory programs that give a greater financial advantage to the rich and wealthy family units.
(This blog is of a general nature about financial discrimination of individuals/singles. It is not intended to provide personal or financial advice).